After nearly 22 successful years in the sports betting industry, household Sportsbook Bodog will be leaving US markets at the end of 2011, according to CEO Calvin Ayre. Since the 2006 Anti-Gambling Act by the US Congress was put into affect, NFL betting lines enthusiasts have found it increasingly difficult to place bets with Bodog and other major sportsbooks. Here is what the departure of Bodog means to the online gambling industry.

Bodog’s departure from the US Markets, signals the end of an era. As an influential member of the sports betting community, Bodog provided its clientele base and competition with a model for success. Using an impressive marketing campaign and multiple options on seemingly anything, Bodog was able to capture the hearts and wallets of its fan base.

As we noted earlier, in 2006, Bodog became one of many sportsbooks, which were effected by the US Congress mission to end illegal gambling and pirating. Initially, Bodog was able to maintain its clientele because of a strong emphasis on customer service. However, in 2007, Bodog and MMGG entered into a relationship to keep Bodog afloat. Ultimately, after close to five year, Bodog led by the aforementioned Calvin Ayre, has decided to take its act on the road.

While they will no longer be housing US bets, Bodog will have the opportunity to rebuild its customer base, when it switched to the United Kingdom. Currently monopolized by Bet365, Bodog will be looking to infiltrate a European heavy sports market, with a unique advertising approach.

In theory, if Bodog can convert its American success to the United Kingdom, they may be able to regain the profits lost, as a result of the Department of Justice crackdown on the online gaming industry.