Bet365 has been one of the best online betting options for over 36 years, as it was founded in the United Kingdom in 1974. Over the last decade alone, Bet365 has grown into one of the best online sportsbooks , as it has bought several smaller shops in order to expand its empire. For the bettor that has never heard of Bet365, here are a few things you need to know.

Earlier this decade around 2006, Bet365 purchased legendary sportsbook Bowmans after the former owners ran into financial difficulty. Since that time, the new look Bowmans due in large part to Bet365, has grown in popularity amongst the betting world.

Bet365 is owned by Stoke City FC owner Peter Coates, and has over 2 million customers in over 140 countries globally. Year in and year out, Bet365 is ranked by various review sites, as the best all around sportsbook for bettors both new and more experienced.

From intriguing betting options to outstanding bonuses, Bet365 literally is a shop for everyone in the industry. For instance, two of the biggest plays on the site, are the live in game betting feature and futures gambling options.

The live in play game betting option, allows bettors to pick a game and alter their decision as the game progresses. For example, if Stoke FC and Liverpool are playing and you initially take Liverpool, but then Stoke leads the game at half time, you have the ability to switch your bet in favor of Stoke. What's more, Bet365 is one of a handful of sportsbooks, which allow bettors to use the same value line on both teams in a game.

Keeping with the Stoke and Liverpool example, using the same value line, would mean that if Liverpool is the underdog and you take them initially, you can switch your bet to Stoke while keeping the Liverpool line.